Nike is the most innovative company according to a new global study of 5000 companies by Bluefin Solutions

London, 13 January 2014: Bluefin Solutions, a global independent consultancy, today released its inaugural “Bluefin Elastic Innovation Index, 2014,” the world's most comprehensive study into what makes a company innovative.

Following an analysis of 5,000 publicly traded companies using big data analytics, the results reveal that, Google, Live Nation, Nike and Rolls Royce are five of the most innovative companies.

Written by Haydn Shaughnessy, Research Fellow Center for Digital Transformation, the University of California, Irvine, the Bluefin Solutions Elastic Innovation Index provides executives with detailed knowledge of how to improve their companies' ability to innovate by tracking 35 new key performance indicators (KPIs) including the use of crowd sourcing, cloud computing and ideation platforms to judge corporate adaptability to change.

"Innovation has been radically redefined. It’s no longer about the next big product or this year’s earnings,” said Haydn Shaughnessy. “Our research reveals that ‘elasticity’ is a common trait among truly innovative companies. They have developed the capability to be truly adaptive and can intelligently respond to new market opportunities at short notice.”

The Bluefin Solutions Elastic Innovation Index is unlike traditional cursory research that has focused on end-user surveys or only a few contributing factors of innovation such as patents, research and development (R&D) spend and stock performance.

"The Bluefin Elastic Innovation Index is a comprehensive, evidenced-based guide that can be used by executives to help determine where to invest in people, technology and data in order to enhance their capabilities to innovate that, ultimately, delivers bigger and faster business returns," said Michael Eldridge, Managing Director, Bluefin Solutions. “Our findings reveal that companies that have developed strong capabilities in social, platform and data, leadership, strategy and business processes outperform industry peers.”

Findings from the report include:

Elastic innovation toolkit

Bluefin also released today a self-service toolkit to help employees assess and benchmark their company’s ability to innovate. The toolkit features a five minute self-service online test that provides users with recommendations on where to improve decision-making capabilities based on a total index score of between zero and 100.

The results place a company on a maturity curve that includes three levels starting with Industrial followed by Service and, finally, Elastic (index score of 90+). These levels reflect the ability to adopt and cope with business change. Visit here to take the online toolkit.

About Bluefin Solutions

Bluefin Solutions is a global independent consultancy and SAP partner. We work with you to challenge traditional thinking and bring new ideas to life. Every day, a Bluefin team of industry consultants is listening, advising and helping to create value for large organisations across the world. Headquartered in the United Kingdom, we have offices in Malaysia, Singapore and the United States.


We use cookies to provide you with the best browsing experience. By continuing to use this site you agree to our use of cookies.