James Appleby

James Appleby

Former Group Chief Executive

About

When I started Bluefin, the premise was very simple: a values-drive organisation focusing on its customers and its people in equal measure. Amazing people with the right environment can do incredible things.

It has proven to be true, and I am immensely proud of what our customers and people have achieved, and what Bluefin has achieved as a result. Watching and helping people to grow, and seeing the results of that over 10+ years, makes me immensely proud, and the vision of being the world’s most customer-centric consultancy by 2025 is always at the front of my mind.

The world has changed immensely during our history, and technology is going through a seismic shift at the moment: the power of the consumer on the move; the shift of global economic power eastwards; the importance of climate change; next generation software personified in cloud computing; to name but a few. I love the opportunities that these changes create.

Outside of work, I love to share with my wonderful family and friends my passions of cycling, skiing and wine, although not usually at the same time.

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