Haydn Shaughnessy

Haydn Shaughnessy

Columnist and Expert on Innovation


Haydn Shaughnessy has been at the epicentre of innovation and transformation for 25 years, beginning with the digitization of television newsrooms, the launch of the first satellite broadcast services in Europe, through the EU's RACE program experimenting with advanced communications before broadband and mobile became widely available, and social networking software design. He is also a former partner at the first social media agency, The Conversation Group, where he helped major corporations exploit social technologies and develop new business models around Internet innovation. 

Over this time he has continued a steady output of publications based on original research that has appeared at HBR.org, Forbes.com, GigaOm, and in the national press. He is the co-author of the book, The Elastic Enterprise, an account of how stellar companies prospered during the Great Recession, described as a must-read for anyone who wants to understand the new economy. He has worked with a succession of global companies on innovation issues including Unilever, Alcatel Lucent, and GM. He is a research fellow at the University of California Irvine, a Fellow at the Society for New Communications Research and analyst with GigaOm Research. He has presented original ways of looking at innovation conferences as far afield as Sydney, San Francisco and Dubai.

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