David Shukri

David Shukri

Former Retail Industry Specialist


David is what you would call a retail enthusiast. Friends are bemused when he tells them he has been to a local mall or food store while on holiday, just to see what they look like. Put simply, he thinks retail is fascinating; showing how cultures, societies and behaviours change over time. Since his first job in the sector as a Supply Chain Forecaster for Sainsbury’s over ten years ago, he has been enthralled by retail.

Since then, David has worked in leadership, insight and commercial roles and had the chance to develop his other great joy – public speaking. Combining his interest in retail and love of communicating with others, he has hosted events, moderated panels, facilitated workshops and shared ideas that have helped people to cut through the flannel of the business world and do a better job for their customers.

Understanding customers’ needs is a key part of David’s focus: sharing relevant and engaging messages to help build better relationships. With such a deep appreciation for how the retail sector works, and the challenges it faces, David is perfectly positioned to see where the opportunities lie to deploy technology that adds value where it is needed the most.  

David is a retail industry champion.

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