Webinar: Increase customer engagement in a digital economy with SAP Cloud for Customer

All organisations recognise that in today’s social economy, the manner in which companies engage with customers, and ultimately make sales, is different.

Whilst people do business with people and this will remain unchanged, the world has become more transparent and immediate. Today’s clients take a more active role in the sales process and are often better informed than vendors. Tomorrow’s clients will stretch this trend even further, instigating new methodologies of ‘doing business’.

You may be considering migrating your Sales, Customer Service, and Social Media engagement functions to the Cloud as a natural step in staying ahead of tomorrow’s digital agenda and maintaining competitive advantage through innovations. Perhaps you have already started the move from on-premise to Cloud and stalled due to perceived lack of return in process improvement.

If any of these situations are familiar, then this webinar, run by Thierry Crifasi, is for you.

The session will cover questions such as:

  • How quickly can I adapt my organisation to the changing landscape?
  • How can I identify commercial issues earlier on in the process?
  • How easy is it to migrate from on-premise to the cloud?


12:00 - 12:05: Introductions

12:05 - 12:20: SAP Cloud for Customer Product overview and key features demonstration

12:20 - 12:30: What are the typical use cases for an SAP Cloud for Customer implementation project? 

12:30 - 12:40: How to best engage with your customers – Siloed Cloud implementation vs Hybrid on premise/Cloud architecture? 

12:40 - 12:50: Lessons learned from a SAP Cloud for Customer implementation

12:50 - 13:00: Q&A (including questions submitted in advance)

Submit your questions

If you'd like to submit questions in advance of the webinar, please do so via the registration form. If they are not covered off during the session, we'll make sure they are included in the Q&A session.

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