Under Armour is taking and utilising data to drive digital fitness boundaries and ultimately increase its bottom line.

“If we know how people feel when they work out, we can better understand how their needs are met”. Kevin Plank, Founder, Chairman & CEO of Under Armour

Watch how we worked with Under Armour to show them the power of SAP HANA Vora, connecting non-SAP data and providing realtime insight from which to market and increase sales.

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