The promotional landscape is changing and consumer products companies need to take control of their trade spend and invest it where they get the best returns.
"Trade promotion optimisation is more than just cost control. It’s about customer engagement "
CBP, it’s as easy as 1,2,3!
07 Sep 2016
Enhanced trade spend execution with SAP Customer Business Planning
22 Jun 2016
Trade Promotions RIP - is the current trend towards EDLP the end for promotional systems?
31 Mar 2016
SAP Customer Business Planning - the Key Account Manager’s new best friend
25 Nov 2015
Budget 2015: what does the cut on alcoholic drinks mean for manufacturers and retailers?
25 Mar 2015
Premier Foods delivers an additional 2% ROI on its trade spend
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