The rapid adoption of mobile continues with The International Telecommunication Union estimating that nearly seven billion people around the world are currently using a mobile phone.
This pervasiveness has rocked the technology world to its core by bringing a whole new aspect to day-to-day lives with recent studies showing the average person spends roughly an hour a day looking at their smartphone (that’s about 1/16th of an average day while awake).
Mobility is a must-have for organisations with many ramping up investment. According to a survey of over 1,000 CIOs conducted by Vanson Bourne, U.S. companies plan to spend an average of nearly $1 million on mobile initiatives in 2013-2014. However, most struggle to have a clear vision and roadmap of how to embrace a growing ecosystem of mobile technologies for maximum business impact.
For IT leaders, it’s not just about incorporating mobile into existing internal and external environments; it’s about how to do so cost effectively taking into consideration new opportunities now and in the future and developing a mobile strategy that expands beyondphones.
The beginning starts with building a vision that includes mobility (and not just as a team dedicated to building apps). Mobility has to form part of the architectural foundation of the organisation, strategically aligned to business goals, to succeed.
A challenge is to meet the needs of your business areas such as sales, marketing and human resources while keeping on top of the latest consumer-inspired and consumer adopted mobile technologies that are compliance with your organisation’s security and privacy requirements.
Topics our customers are discussing include:
User Experience (UX) design
How does your business create a consistent, easy to use experience that lessens training costs rather than increasing them?
Developing an app is not hard, it is how multiple apps fit together to create an ecosystem without increasing but rather reducing the cost to market each time
BYOD and App Stores: Once the applications are built how are they consumed, controlled and secured without sacrificing usability or the freedom enjoyed by a BYOD strategy
Mobilising business processes can introduce a host of security worries and with security in mind it requires innovative thinking to ensure the essence of mobile working is not lost in a sea of restrictions.
Mobility is without a doubt one of the defining topics of our generation. Those that ignore it risk being left behind as competitors adopt new and smarter ways of engaging customers, employees and suppliers.
Our advice to CIOs and CTOs is constantly revisit your mobile strategy, adapt quickly and innovate constantly.