Services & Solutions

Improve sales force effectiveness

Improving sales efficiency, increasing or maintaining sales volumes at lower costs and improving sales pipelines, conversion rates and sales forecasts are all business critical.

Bluefin’s proven CRM Sales Performance Enablement package helps achieve these business goals and is now available on SAP CRM 7.0. It ensures sales performance is monitored, well managed and drives adoption of a common sales culture. It can give a 360 degree customer view, significantly improving sales efficiency. As well as integrating with desktop productivity suites it boasts an enhanced web-based user interface, making it much easier to use.

Improve your sales force enablement

Increased conversion rates: It supports structured sales methodologies so proven processes are followed and there is consistency in the qualification of opportunities.
Sales forecasting accuracy: It provides a single source of pipeline information, from lead to sale and a consistent approach to predicting the likelihood of success.
More time for selling: CRM provides a single point of entry for users and automates many repetitive processes.
An intelligent, co-ordinated approach to customer engagement: It provides a single-view across multiple touch points so a co-ordinated approach is taken to customer interactions. It integrates with ERP to give a single view of the customer.
Reduction in costs associated with attrition and re-organisation: The cost of re-organising your sales force due to restructuring or attrition can be significant. A single source for customer and prospect information, including contact details, opportunities, previous sales, activities and account plans, minimises this significant cost.
Effective performance management: You can measure sales performance by KPIs such as sales, pipeline and activity rate by line of business and person.
High levels of user-adoption: The solution is based on the latest CRM 7.0 user interface. It integrates with Microsoft Office to aid user adoption and can easily be tailored to individual needs.

The value of the package solution

Bluefin’s SAP CRM template solution is proven and referenceable and can be implemented on SAP CRM versions 2007 and 7.0. It underpins efficient and measurable sales processes which can be implemented in 8-12 weeks for a fixed price, providing quick ROI and limiting project risks. It can easily be scaled up in terms of master and transactional data and users. This package can also be integrated as part of a wider CRM business initiative as a stage in a phased project approach.

Functionality provided

The following functionality is provided as part of the packaged solution:

Account and contact person management
Integration of Microsoft Outlook calendar and inbound emails
Activity, lead and opportunity management
Simple marketing campaigns and campaign tracking in order to generate leads
Standard CRM reporting
Standard role-based content

Enhancements to standard SAP CRM 7.0

In addition to the standard functionality, Bluefin Solutions will provide the ability to create a CRM activity from an outbound email. This enables users to keep track of all email interactions, not just inbound emails.