Customers increasingly expect more for less and faster than ever before. Companies failing to provide a seamless customer experience risk rapid decline, especially in a globalised world where competitors are more numerous and specialised.
Improving the way organisations find, attract, and win new customers is a critical success factor for any business. Equally vital is the way companies nurture and retain existing customers. Both can make a significant difference between rapid, profitable growth and consumption by competitors.
CRM has changed the way companies manage customer relationships. An integrated, full-service SAP CRM solution enables organisations to meet customer demands by providing integration, collaboration and analytics capabilities. It also provides a single view across multiple touch points so a co-ordinated approach is taken to customer interactions.
How Bluefin Solutions can help
- 01Improve sales force effectiveness
- 02Increase return on promotional spend
- 03Improve sales force productivity with mobile sales
- 04Achieve rapid ROI by automating email management
- 05Improve usability and support
SAP CRM technology
SAP's CRM solution was significantly enhanced with version CRM2007. The user interface was completely rewritten based on web 2.0 technology. For the first time, the rich functionality of SAP CRM offers and integration to ERP was combined with a user experience that matched. CRM v7.0 has improved the solution by adding new functionality and making it SOA enabled and ready for SAP enhancement packs.
Multi-channel, pan-European CRM solution More
Maximising sales potential with Bluefin's fixed price SAP CRM package More