Increase sales revenue
Increase return on promotional spend
Trade promotions can make up as much as one-fifth the profit or loss in fast-moving and consumer goods organisations. Retail promotional sales, in particular, can have a huge impact on the bottom line. So, improving the management of promotional spending is essential. But the real challenge lies in aligning commercial and financial drivers with optimal supply chain execution.
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Maximise trade investment returns
Industries such as Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) have enhanced their customer and branding strategies with trade promotions. As a source of sales uplift, market penetration and greater customer loyalty, trade promotions can offer potentially rich rewards. However, forecasting trade spend to maximise ROI is a challenging and data intensive task involving complex variables such as base-line volume and multiple sources of POS data.
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Improve sales force effectiveness
Improving sales efficiency, increasing or maintaining sales volumes at lower costs and improving sales pipelines, conversion rates and sales forecasts are all business critical. Bluefin’s proven CRM Sales Performance Enablement package helps achieve these business goals and is now available on SAP CRM 7.0. It ensures sales performance is monitored, well managed and drives adoption of a common sales culture
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Case study: Maximising sales potential at Abacus Lighting
Abacus wanted to install an advanced sales system to drive the business into the 21st century and enable continued successful growth worldwide. The new solution had to consolidate disparate Sales Management systems, enhance the management process throughout the business, and provide marketing with the tools to build, execute and measure strategic campaigns.
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Case study: Increasing service revenue at Malvern
Like most manufacturers, Malvern Instruments is facing increasing competition from low-cost countries such as China, who are emulating their products, selling them at a lower cost and are increasingly more accessible to customers. Furthermore, customers now expect a seamless customer experience and want goods and services better, faster and cheaper than ever before.
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