Improve insight into customer and market trends
Maximise trade investment returns
Industries such as Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG), have enhanced their customer and branding strategies with trade promotions. As a source of sales uplift, market penetration and greater customer loyalty, trade promotions can offer potentially rich rewards. However, forecasting trade spend to maximise ROI is a challenging and data intensive task involving complex variables such as base-line volume and multiple sources of POS data.
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Blog: Trade promotions: competitive edge or fact of life?
In an alarmingly short space of time, trade promotions have gone from being a competitive tool for capturing market share (who remembers when they first heard BOGOF?) to a simple fact of life for most companies. This is certainly something I've gathered from my work with Bluefin Solutions' customers in helping them manage their trade promotions.
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