Acquire and retain customers
Improve sales force effectiveness
Improving sales efficiency, increasing or maintaining sales volumes at lower costs and improving sales pipelines, conversion rates and sales forecasts are all business critical. Bluefin’s proven CRM Sales Performance Enablement package helps achieve these business goals and is now available on SAP CRM 7.0. It ensures sales performance is monitored, well managed and drives adoption of a common sales culture.
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Case study: Maximising sales potential at Abacus Lighting
Abacus wanted to install an advanced sales system to drive the business into the 21st century and enable continued successful growth worldwide. The new solution had to consolidate disparate Sales Management systems, enhance the management process throughout the business, and provide marketing with the tools to build, execute and measure strategic campaigns.
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Case study: Increasing service revenue at Malvern
Like most manufacturers, Malvern Instruments is facing increasing competition from low-cost countries such as China, who are emulating their products, selling them at a lower cost and are increasingly more accessible to customers. Furthermore, customers now expect a seamless customer experience and want goods and services better, faster and cheaper than ever before.
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Consumer Products: Sector viewpoint
With Web 2.0, Enterprise 2.0, Social Media - call it what you will - there are fantastic new opportunities for consumer engagement. If only the pressure from volatile input prices and domineering retailers would go away! The rise of Social Media has delivered a proliferating number of channels for consumers to engage and interact with. From fan pages on Facebook and real-time feedback on Twitter, to user-generated content on companies' own websites - those that make consumer products have never had it so good in terms of tapping into customer demand!
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