CRM in Higher Education
08 Dec 2008
Transforming the way customers and rescources are managed.
Higher education establishments face challenging times. Caught in the crossfire between diminishing per capita public funding and increasing demand, they must seize the opportunities for private funding by individuals, corporations and nations. The question is how to gain a competitive edge in a crowded market.
At this senior executive briefing which took place at Bletchely Park on December 3, 2009, Bluefin's Peter Conway gave a presentation on CRM in Higher Education: Maximising the benefits.