In today's tough retail trading climate, consumer products companies are experiencing new challenges to increasing profit.
"Growth requires new depths of consumer understanding and action"
SAPPHIRE NOW 2016: 17 - 19 May 2016 in Orlando, Florida
Trade Promotions RIP - is the current trend towards EDLP the end for promotional systems?
31 Mar 2016
Demand-driven forecasting and the need for clean data
07 Dec 2015
SAP Customer Business Planning - the Key Account Manager’s new best friend
25 Nov 2015
What does the 4th biggest corporate merger of all time mean for the brewing industry?
03 Nov 2015
Premier Foods delivers an additional 2% ROI on its trade spend
Can predictive analytics with machine learning be used to make better trade investment decisions?
13 Oct 2015
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