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SAP Info Magazine Case Study on Bluefin CRM Print E-mail

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Bluefin have implemented SAP CRM 5.0 as a central source of customer information to increase visibility across all customer touch points. Over a three-phased implementation, we have provided account managers with real-time customer information on historical and planned interactions, developed targeted marketing capabilities and replaced our current Application Management helpdesk system.

"As a young company undergoing sustained and rapid growth and expansion of services, we need a comprehensive CRM solution with the functionality to handle a complex array of customer interactions," said James Appleby, CEO, Bluefin Solutions. "The SAP CRM solution will help us increase productivity for both account managers and administrative staff while improving forecasting and decision-making processes."

The full SAP Info case study can be found here: http://www.sap.info/media/epaper/sapinfo_epaper_145_en.pdf


 
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