16 May, 2010
Bluefin Solutions, SAP Customer and SAP Services Partner is the first company globally to implement and launch the innovative mobile sales solution
co-developed by SAP and Sybase. Bluefin Solutions account managers can now view and update customer information on-the-go via an intuitive iPhone application.

“The value mobile solutions deliver businesses shouldn’t be underestimated.  Enterprise mobility improves productivity through much faster and more accurate visibility of customer information, contact details, sales pipeline and all CRM functionality, better for account managers and customers,” explains Michael Eldridge, Bluefin Solutions Commercial Director.

In an increasingly mobile world, customer expectations are driving the need for businesses to deliver mobile solutions both for customer access and business users. The desire to share and use information across virtual teams and present a single cohesive face to the customer is now a “must do” for market leading companies worldwide.

“Bluefin Solutions was a pilot customer in the beta programme for the joint SAP Sybase mobile solution and we immediately saw the benefits of introducing mobile CRM.   There was an evident ROI across the business that we anticipate will have a direct impact on customer satisfaction, customer retention, account management and IT costs,” Michael Eldridge concludes. 

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See how Enterprise Mobility can support a sales function with this 6 minute demonstration: SAP TechEd Demo Jam, SAP CRM on the iPhone

View a SAP Bluefin demonstration of how the Sybase product works on the iPhone: Bluefin & SAP demonstrate the Sybase mobile solution

Links to mobile articles which might interest you:

Does your business have a mobile strategy? Read.

SAP acquires Sybase first impressions. Read.