Bluefin › About Approach


Bluefin’s 3i-approach is used by our consultants to help you.  From an initial nugget of fresh insight, an idea is born which creates innovation measured in business terms.  When we run a project where we are implementing a technology, we turn to our agile delivery methodology founded on the three principles of collaboration, visualisation and iteration.

Insights, Ideas and Innovations

  • Established industry-centric client teams that provide new perspectives into market trends, business challenges and technological developments
  • A collaborative approach to helping clients co-create cutting-edge business solutions that deliver measureable results
  • Innovations

    Partnering with clients to continuously improve the way they innovate and deliver business value

Using our 3i-approach – coupled with our delivery methodology – gives you new Insights, Ideas and Innovations. We’ll challenge you to think differently about market norms, look at new ways of achieving your business goals, and most importantly, gain a competitive edge.


Bluefin consultants bring to your teams in-depth sector experience and new points-of-view. We have built our expertise, skills and careers inside the spheres where our clients operate. We can share with you the technologies and business models that are being discussed or adopted by your competitors and we can introduce fresh thinking from other sectors to spark novel ways of looking at things.


Bluefin ideas are ideas that co-created with you. They stem from working within your teams, staying responsive to your needs and truly understanding who you are and what you want to achieve. They may be aimed at helping you overcome a specific business challenge or move into new market. Or they may centre on creating new business models or simplifying a commercial complexity.


Turning ideas into reality requires innovation – new ways of doing business supported by new uses of technology. Bluefin is not tied to any particular type or brand of technology. We’ll only recommend a technology if it fits the strategy. Whether it’s a more efficient, cost-effective and collaborative way of working within your organisation or a surer way to reach your customers with what they want, the focus has be on the business impact.

Our methodology

We have a tried and tested methodology to deliver solutions that match your business needs and give a sound return on investment.

Our methodology is based on three principles:

1. Collaboration
2. Visualisation
3. Iteration

We spend time really getting to understand what you want to achieve and working with you to define the business case for a project or programme that will deliver it. We’ll also take care of the change management involved, training your people in a way that resonates with them to ensure you get the best return on your investment. See more.









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